Creativity vs. Innovation: Why Doing is the Difference That Grows Your Brand
- Melahni Ake

- Jul 6
- 2 min read
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt

How often do you find yourself brimming with creative ideas?
A new service to launch.
A podcast you’d love to host.
A story you’ve been meaning to tell.
Creativity is the spark—the moment of inspiration that makes you think, I could really make an impact. But without action, that spark dies out.
Innovation is when you act.
It’s when you post that idea.
When you show up consistently online.
When you start instead of just planning.
Today, standing out isn’t just about having great ideas.
It’s about building trust and visibility by putting yourself out there—especially on platforms like LinkedIn, where your future clients, partners, and community are waiting to see what you stand for.
Yet this is where so many leaders get stuck:
👉 What should I post?
👉 Will anyone care?
👉 How do I stay consistent?
This is why I created the 30 Days Social Media Challenge—to help you bridge the gap between creativity and innovation.
In just 30 days, you’ll learn:
✅ How to design consistent, engaging content that positions you as a thought leader
✅ The exact steps to grow your visibility and influence on LinkedIn
✅ How to tell your brand story in a way that resonates with your audience
✅ How to replace overwhelm with a clear, actionable strategy
Imagine finishing the month with a confident online presence, fresh connections, and a rhythm that makes showing up feel natural.
Because when you start doing, you stop doubting.
If you’re ready to turn your ideas into impact, this challenge is your invitation to innovate.
👉 Join the 30 Days Social Media Challenge now and watch your brand visibility soar.
Your audience is waiting. It’s time to show them who you are.
If you need more help with strategic branding book your 90 minute strategic coaching session today. If you have an idea that you are STUCK on, book this invaluable session today to design 3 ways to take action and create sustainable momentum guaranteed.
Remember it’s not what you do in a day, it’s what you do everyday to make an impact in your life.



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